A bit over feeling like something is missing no matter what you achieve?

Keen to end the thumb twiddling and get cracking on a more fulfilling version of life?

Discover the practical approach to finding your (bloody elusive) life passion, getting clear and confident that you’re on the right track and wrangling the fulfilment & excitement back into your life

Without even a smidgeon of fluffy, bs advice like "love yourself more", "follow your bliss" or "write down your passions"

Gidday, I’m Andrea, a practical, skeptical overachiever who got stuck in a fog of overthinking for way too bloody long.

Here’s a wee story of how I finally located my (bloody annoyingly) elusive passion...

7 years ago if you’d asked me what my passion was, I would have made up some bollocks that would segue into telling you that I have an architecture degree so that you’d know I was a practical, intelligent person, not a stupid blonde.

I would have wanted you to think I was intelligent, because that was how I’d divert you from realising that I had no idea who I was and I had no particular passion for anything.

My charisma was nowhere to be seen.

In its place was a facade of over-thinking, people-pleasing, and trying to fit into a mould of the person I thought I should be.

I felt lost, like a complete failure - other people seemed to know what they wanted from life, why didn’t I?

In a moment of unexpected clarity as I walked across the architecture campus in Dublin, my gut instinct announced its opinion on my chosen career.

“Fuck this.”

I took this profound piece of wisdom on board, and a few panicky nights later I had quit architecture and zoomed off to travel again, lost, confused, and feeling guilty as all hell.

Eventually by way of a million zigs and 2 million zags, following only my curiosity, I stumbled across something that would change my life forever. Mindfulness.

For the first time I could remember, my eyes were alight with fascination.

I’d read mindfulness & neuroplasticity books til late at night and rave about it to anyone who’d listen.

Cut to a few years and a whole lot of skipped-details later, Project Self was born, teaching mindfulness to indecisive overachievers who raise an eyebrow at mindfulness.

Soon I discovered that I wasn’t alone… many others struggled with bloody-elusive-passion finding too!

After coaching hundreds of clients over the last few years,

I found that 86.7% of them (probably) were stuck on what I’d been stuck on years before:

feeling lost in successful careers that didn’t fulfil them as much as they’d expected, and wishing they could find their passion so they’d stop procrastinating their life away in a fog of indecision.

They’d say things like...

“I feel like something is always missing in my life; it really gets me down and kills my motivation.”

“How do I find my passion when my head is so foggy I can't even work out what I want for breakfast?”

“I feel completely lost and without purpose. I don't feel I can talk to anyone around me about it because when you look at my life from the outside, it's hard to see why anything would be wrong. I have a good job, an amazing husband, great friends and family & interesting hobbies but I just feel like I'm going through the motions of day to day life.”

“I’m only sure of what I don’t want, and have no idea what I do want. I feel like a failure for not having a passion”

And my favourite -

“Is it normal to feel like the inflatable flailing arm man as I try to navigate my way through life?”

By the time they work with me, my clients have usually tried what I call:

The common (yet frustratingly sappy & ineffective) approach to finding your passion

Step 1:

Just try to love yourself more

Step 2:

Follow your bliss, do more of what excites you

Step 3:

Follow other common fluffy passion-finding advice

Step 4:

End up exactly where they started:

    • Overwhelmed
    • People pleasing
    • Procrastinating
    • Bored
    • Comparing themselves to others
    • Lost
    • Frustrated

It was apparent that my clients were facing the same roadblocks that I faced when I was searching for my passion...

The 3 hidden roadblocks that hold us back from finding our (bloody elusive) passion

Roadblock 1:

Believing that our passion must be something that we can do as a career.

The truth is that the clues to our passion are everywhere, but if we don’t know what we’re looking for, we’ll blindly steamroll over all the clues en route to finding the one elusive passion that we can do as a career for the rest of our lives.

Instead we need to start paying attention to the things that make us curious, even if they don’t obviously represent a viable career option.

If you’re unsure what makes you curious and excited, learning your values will narrow down where to start.

Roadblock 2:

Believing that we’ll need to spend a lot of time and money re-training in order to follow our passion, that we have to be good at it already, AND that once we find The Thing, it has to become the central focus of our life.

The truth is, we often SUCK at our passions to start with, so we throw in the towel too early and miss out on another clue. If we focus on all the money and time we think we’ll have to spend on following our passion, we won’t follow our curiosities, and without following our curiosities, we’ll miss out on more clues.

Instead of trying to find out how we can make our passion the central focus of our life, we can take one mundane activity that we do routinely (Facebook scrolling?) and replace it with something that we’re really curious about and see where it leads us.

Roadblock 3:

Fear that we’ll fail or that our friends and family will judge us

The truth is that our mind will ALWAYS try to prevent us from social isolation and humiliation. It will continue to create a shitload of fear every time we try to step outside our comfort zone and do something that we’re not yet confident at.

This lack of confidence needlessly holds so many of us back from creating a life we want.

Unless we’re aware of what’s happening, the fear will likely have us running back to the safety of our comfort zone, and our passions and curiosities will remain unexplored.

Instead we need to get really clear on the identity that we’re living within and the stories we’re telling ourselves, so that we can get free from them and try things out EVEN THOUGH we might feel fearful and useless.

Uhhh, so how exactly do you find your bloody elusive passion?

Having realised that so many of my clients were struggling to find their passion and feeling really low about it, I got to work developing a solution.

I looked back at my own messy path to fulfilment and passion, narrowed down the many mistakes I’d made, and looked at how I could have short-cutted a lot of the crap. I worked backwards to formulate a framework that would help my clients get clearer on their direction and create action plans for finding their passion so that they wouldn't waste as many years flailing as I did.

I tested this framework on my 1-1 and group coaching clients, and was amazed at how much clarity and excitement they got out of it, and how quickly it changed things for them.

Here's what these legends got from learning to nail their values & passions:

This framework helps indecisive overachievers find fulfilment in their everyday lives, get clear on their direction and confident that they’re on the right track

And now having realised that this could benefit so many more people than I can work with 1-1, I’ve made it into an online program! This system is...

The new, practical, step-by-step AND systematic approach (shit, son!) to finding your passion so you can get unstuck, get clear on your direction & confident that your life is on the right track for YOU.

...so that you can wake up with a grin (even on a Monday) AND be that charismatic person who inspires others with your zingy-ness.


How it works

Module 1: Get clear on your direction & confident that your life is on the right track for YOU

  • Your Signposts - The key to overcoming the fear of uncertainty and failure
  • Why most goals are bollocks, and how to guarantee lasting fulfilment and happiness (even if you don't end up achieving your goal)
  • 11 questions that will uncover what ACTUALLY bloody matters to you
  • "The Tea Strainer Trick" - How to identify the opportunities that are right for you (and spotting distractions disguised as opportunities so you stop accidentally barking up the wrong tree)
  • “The Anti-Railroadisation technique" - How to stop yourself from getting railroaded by others’ expectations (quit your chronic people-pleasing habit and get confident in your decisions)

Module 2: Find your passions - your cure to procrastination & overwhelm

  • 9 Sherlock questions for uncovering your bloody elusive passion
  • Why “follow your passion” is the most unhelpful quote to come out of InstaPinterestLand, and instead, actual strategies to find fulfilment that you can implement ASAP.
  • How to immediately start pursuing your passion (even when you think it’s unfeasible)
  • A map to stop you swerving into procrastinationville and overwhelmland
  • The secret sauce to finding your source of infinite motivation and leap-out-of-bedness

Module 3: Get unstuck, regain control over your life & start living life on your damn terms

  • Why our minds are "designed" in a way that prevents us from feeling happy and fulfilled (and what to do about it)
  • The Scooby Strategy for finding the REAL SLIM SHADY (you) and uncovering the fake you - how to differentiate what-you-really-want from all the SHOULDS.
  • "Knee-jerk denial test" - An exercise to uncover your self-sabotaging identity, and how to spot it when it’s getting in your way.

Video training modules

  • 3 VIDEO TRAINING MODULES delivered over 6 weeks

    I'll teach you my passion and values finding techniques that have changed my life along with personal stories that you can relate to and practical ways for you to implement them in your own life. You'll feel like I'm chatting to you 1-1, just a whole lot more affordable!

    Each module is broken down into bite sized and snappy pieces, so that you can fully implement them at your own pace and fit them into your busy schedule

    So you go deeper on all of the modules and come back to them again and again - you'll learn something new every time as your perspective shifts.

Audio & Transcript downloads


    Listen to the modules on the way to work or read the written transcripts on the train, fit the program into your day without having to carve out extra time.

Printable PDF workbooks


    Practical action steps that guide you step-by-step through the process with no confusion. No "just write down your passions" type shenanigans - I'll explain exactly what to do to implement these techniques in your life for real!

100% Bloody Great Course Guarantee

After whipping through the Nail Your Values & Find Your (Bloody Elusive) Passion program...

  • You will feel bloody good for finally taking action and making time to focus on one of the most important things in your life
  • You will be able to quickly discern between opportunities that are going to fulfil you and those that won't so you can stop getting caught up in shit you don't like
  • You will have TANGIBLE action steps to take so you can stop doing the dithery procrastination thing and stay on track, Jack.
  • You will be clear on the roadblocks that have been holding you stuck and be clear on how to get around them
  • You will be have a list of ways to bring more fulfilment into your everyday life while you explore your passions

If any of these things do NOT happen for you, or if you're unsatisfied with the program for any reason (including if you sense any rainbow-and-butterfly-bollocksness),

just shoot me an email with why you’re dissatisfied within 30 days of your purchase and I’ll give you all your money back. If you’re not happy, I’m not happy.

So there's absolutely no risk! Sweet.


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Before you enrol, let’s clarify…

Who this is FOR:

Overachievers who are fed up with feeling like something is missing & keen to quit thumb twiddling and take action to live a more fulfilling life

Who this is NOT for:

People who are happy with thumb twiddling and lack of passion, who aren’t too phased by whether or not they’re fulfilled and therefore are not willing to take any action.

If this course sounds like it’s for you, get in there asap...

Person A:

Doesn't make time nor seek guidance to find their passion:

Month 1: dabbles / has no sense of direction / gets overwhelmed / procrastinates

Month 6: dabbles / has no sense of direction / feels lazy / procrastinates a bit extra

Month 12: dabbles / feels more lost than ever / loses confidence / procrastinates ---> Ends up exactly where they started, a bit more confused.


Person B:

Decides to make time and sign up to get this passion-finding shenanigans on the road!

Month 1: Gets stuck into the course. Gets inspired. Starts to rearrange parts of life to get back on track and add more fulfilment to their everyday life. Feels energised that they finally took action.

Month 6: Feeling fulfilled in everyday activities, narrowing down direction even more, confidence grows as they realise how much more on track they feel since 6 months ago.

Month 12: Has found multiple passions along the journey, is enjoying day to day life and is making decisions with confidence using their highly tuned values. Feels sure of their direction and gives themselves a high five

“A year from now you may wish you had started today.”

- Karen Lamb

Join the rest of the crew stoked about finding their values & passions...

To find your passion, get clear on your direction and fulfilled in your everyday life…

Click sign up below. Once your registration is confirmed, you’ll be redirected to the membership site where the intro module will be waiting for you to get started straight away!

How much is a fulfilling life?

129 USD


Psst - 129 USD is equivalent to the 4 blocks of Pana Chocolate and 4 bottles of wine you may or may not drink in the next couple of months while pondering the meaning of life and feeling mildly annoyed with yourself for never taking action and instead looking for fulfilment in chocolate. Which totally works, for the moment you're eating it. Or join us in the program, get directionised, and become excited and fulfilled by life again so that you completely forget about whether or not there's chocolate mousse in the fridge.

Alsoooo it’s less than the price of a 50 minute 1-1 session with me in which we’d cover only 1/8th of the content of this course.

Psst, if you’re feeling unmotivated, stuck,overwhelmed, unsure how to distinguish what you want from what others might think of you, and you just don’t know where to begin...

I’ll walk you step by step through the process of getting clear on what REALLY matters to you, show how to bring more fulfilment into your everyday life so you can wake up feeling excited and energised, and help you create a personal framework that you can use to feel confident that you’re making the right decisions for you.

And if you’re unsatisfied with the program, shoot me an email to let me know why you’re dissatisfied within 30 days of your purchase and I’ll return 100% of your money - if you’re not happy, I’m not happy.

Any questions not answered here? Email us